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The role of Palermo’s wine shops in the business of quality wine

2009

In the last few years, due to changes of consumers’ eating habits “quality wine” (“DOCG” – Designation of Origin Guaranteed, “DOC” – Designation of Origin, “IGT” – Typical Geographic Indication) demand has significantly changed. Wine, no longer considered only as an alcoholic drink, it now represents something that needs to satisfy the consumer’s desire of wellness and wellbeing. The evolution of wine sector, primarily related to consumer’s changes in eating habits and lifestyles, has also impacted some area of the supply chain as product distribution and sales. This growing business, characterized by having different types of distribution channels that cover demand of wine at different con…